WE ARE LOOKING FOR A TALENTED & ORGANIZED

MARKETING AND COMMUNICATIONS SPECIALIST

Do you enjoy creating engaging content, connecting with audiences, and promoting Downtown Caldwell, Indian Creek Plaza, and the events and experiences that make the greater Caldwell region a true regional destination?

TO APPLY- Send resume via email to Mari Bracke: mari@destinationcaldwell.com. 

Be sure to reference the job title in the subject line.  

The Marketing & Communications Specialist upholds the Destination Caldwell and Indian Creek Plaza brands and supports their events and destination marketing efforts through consistent social media, timely public communications, accurate digital information, and coordinated marketing campaigns.

This position plans and publishes content, maintains digital marketing channels, supports downtown Caldwell business and agritourism promotions, and tracks campaign performance. Working under the direction of the Marketing & Strategic Partnership Manager, the specialist collaborates with the marketing team to engage residents, businesses, and visitors while maintaining each brand’s identity, voice, and visual standards.

Regular work hours are scheduled Monday through Friday and approved by the manager. Flexibility is required for scheduled evening and weekend events.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Manage social media: Plan, write, create, schedule, publish, and monitor content for Destination Caldwell and Indian Creek Plaza social media accounts, maintaining consistent messaging and timely audience engagement. (Instagram, Facebook, YouTube, & TikTok)

• Maintain digital information: Publish and update content on Destination Caldwell and Indian Creek Plaza websites (destinationcaldwell.com and indiancreekplaza.com), keeping website information, event calendars, business listings, and promotional links accurate and current.

• Coordinate marketing campaigns: Develop campaign calendars, copy, routine promotional graphics, campaign briefs, and planning documents with the marketing team. Coordinate design and video needs, deadlines, and approvals.

• Produce public communications: Create monthly public newsletters, quarterly Business Improvement District (BID) newsletters, and promotional emails, press releases, and text alerts as needed.

• Support downtown Caldwell and the greater Caldwell agritourism marketing: Coordinate promotional content and communications with BID businesses, community partners, and participating agritourism businesses.

• Coordinate outreach and recognition: Support media and influencer outreach, maintain relevant contact lists, and ensure accurate sponsor recognition in assigned marketing content.

• Support event storytelling: Coordinate and assist with event content capture, video publishing, and timely recap content, including scheduled evening and weekend assignments.

• Track results: Monitor marketing performance, support guest and community surveys, and identify opportunities to improve content and campaigns.

• Maintain organized workflows: Keep Monday.com tasks, campaign schedules, marketing assets, approvals, and project records organized and current. Participate in team planning meetings and communicate deadlines, progress, and support needs.

KEY COMPETENCIES

• Strong writing, editing, proofreading, and verbal communication skills.

• Creative thinking and the ability to develop engaging content that reflects the Destination Caldwell and Indian Creek Plaza brands.

• Strong organizational skills, attention to detail, and the ability to manage multiple priorities and deadlines.

• Professional, responsive customer service and the ability to engage positively with online audiences, visitors, and community partners.

• Self-motivated, with the ability to work independently and collaborate effectively with the marketing team and other staff.

• Adaptability and a willingness to learn new marketing tools, platforms, and processes.

• Sound judgment, high ethical standards, and responsible use of AI, images, and digital content.

• Ability to interpret basic marketing performance data and apply insights to improve communications and campaigns.

• Ability to remain calm under pressure, respond constructively to feedback, and handle public inquiries professionally.

MINIMUM QUALIFICATIONS

• Highly adaptable and capable of quickly pivoting in a dynamic environment that encompasses marketing, communications, and hospitality.

• Strong writing and communication skills, with the ability to create compelling and clear content for diverse audiences.

• Demonstrated eye for design, aesthetics, and visual storytelling, including the effective use of layout, color, typography, and imagery.

• Understands current social media marketing trends and content formats and applies them thoughtfully to create engaging content that reflects brand standards and audience interests.

• Experience with multi-channel brand advocacy and alignment.

• Experience managing social media platforms and email marketing tools.

• Familiarity with event coordination and guest services.

• Ability to work collaboratively in a team environment while also being self-motivated and capable of working independently.

• Flexible schedule to accommodate event-related needs outside typical office hours.

Job Type: Full-Time - Posted October 5, 2026 | Closes: When Filled.