Destination Caldwell | Business Improvement District Portal
BID Portal
Table of Contents
What is the BID?
BID Budget
Who is Destination Caldwell?
Executive Director 2025 Year in Review
Board Minutes
High Impact Projects
Grants
BID FAQ
DESTINATION CALDWELL BOARD & STAFF DIRECTORY
What is the BID?
The Caldwell BID (Business Improvement District)
Downtown Caldwell’s Business Improvement District (BID), established by the Caldwell City Council’s Ordinance No. 3067, will be administered by Destination Caldwell with a BID Board comprised of downtown property owners and stakeholders who have a vested interest in downtown.
The Downtown Caldwell BID will provide partial funding for the operations of Indian Creek Plaza, including, but not limited to, management and staffing, scheduling, marketing, beautification, and programming of year-round events at the Plaza and BID core.
All properties within the Downtown Caldwell Business Improvement District are subject to an annual assessment from the City of Caldwell that will be passed through to Destination Caldwell for the management and operations of Indian Creek Plaza. Property owners located within the district’s boundaries will receive the assessment via the City of Caldwell. Assessments are billed in January and are due in full by March 1st.
Process of Collection of Funds
The creation of the Business Improvement District (BID) was in August of 2016. The BID is a self-taxing district established by property owners to enhance the economic vitality of Downtown Caldwell and passed with over 50% of businesses in support as required by City Council.
Annual Assessment & Assessment Tiers
All properties within the Downtown Caldwell Business Improvement District are subject to an annual assessment from the City of Caldwell that will be passed through to Destination Caldwell for the management and operations of Indian Creek Plaza. Property owners located within the district’s boundaries will receive the assessment via the City of Caldwell. Assessments are billed in January and are due in full by March 1st.
Tier 1:
Within the BID, properties located in Tier 1, the annual assessment shall be equal to one-third of one percent (1/3%) of the most recent assessed value, as determined by the Canyon County Assessor's Office.
Tier 2:
In the case of properties located in Tier 2, the annual assessment shall be equal to one-quarter of one percent (1/4%) of the most recent assessed value, as determined by the Canyon County Assessor's Office.
Collection Amendments:
There is a five percent cap and five percent floor to assessment changes year-over-year to help buffer those assessed against market volatility as property values increase and decrease.
Learn More about the BID, and see full sized photo at the City of Caldwell’s website.
Make your voice heard! Share your feedback and be a part of shaping Caldwell!
About Destination Caldwell
Destination Caldwell was founded by a grassroots team of local citizens, downtown property owners, and business leaders to create better opportunities for living, working, and playing together. The purpose of establishing the organization was, and still is today, to enhance the city's and surrounding region’s economic base and vitality by leveraging the bountiful resources the City of Caldwell and surrounding region offer to attract and retain visitors and businesses.
Since its founding in 2013, Destination Caldwell projects have attracted millions of visitors and generated millions of dollars in economic impact for Caldwell and the surrounding area.
Our Purpose
• To slow the leakage of locally earned money being spent elsewhere.
• To differentiate Caldwell from the other communities in Idaho & the Northwest.
• To make downtown Caldwell a vibrant, active gathering place and a showcase for the entire Western United States.
• To put Caldwell “on the map” as a desirable place to live, visit and raise a family.
Our Pillars
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Small-town charm is abundant, while industry and business are booming across the city. The economic development team from the City of Caldwell has done a tremendous job of attracting new businesses. Since 2018, over 80 new businesses have come to Caldwell. Historic landmarks intersect with local artisan boutiques, inviting adventurers to experience our unique history and write some of their own. Destination Caldwell serves as a regional destination marketing office, functioning as the marketing arm and a centralized business support hub to help strengthen the economic health of the business improvement district.
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Over 300 annual events are programmed by the Destination Caldwell team. These activations are the centerpiece of our community, including ice-skating, concerts, farmer’s markets, cultural events, and family-friendly themed expositions. These initiatives drew over 3.5 million visitors into downtown in 2025. Destination Caldwell believes in the power of community and service. This is demonstrated in several of our programs, including the SK8 Ribbon Coalition, a free youth mentorship program that focuses on teaching students fundamental life skills through ice skating, serving over 50 youth annually.
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Agritourism: In 2025, Destination Caldwell continues to expand its agritourism marketing efforts in partnership with local hobby farms, producers, State of Idaho agricultural affiliates, and farm-to-fork restaurants. These efforts highlight Caldwell’s AgVenture Trail and promote authentic, hands-on agricultural experiences, including farm visits, seasonal offerings, wine and cider tastings, and locally made artisan products. Several new wineries have been established in the area, with additional projects in development, positioning the Snake River AVA and Sunnyslope region as one of the fastest-growing wine regions in the country. Through targeted marketing and storytelling, Destination Caldwell connects visitors with Idaho’s agricultural heritage while supporting small-scale and emerging agricultural businesses.
You can find our AgVenture Trail brochure at hotels, visitor centers, and select partner locations throughout the Northwest. Check out our Agventure Trail brochure here: AgVenture Trail
2025 | A Year In Review
A Letter From the Executive Director: Denae Warren
Thank you to our property and business owners for continuing to make Indian Creek Plaza the premier gathering place in Idaho.
This recognition isn’t just lip service. In 2025 and prior years, Indian Creek Plaza earned multiple statewide and regional honors from Idaho’s Best and the Idaho Press Tribune, including Best Family-Friendly Event Center, Best Holiday Regional Event for Winter Wonderland, Best Place to Cool Off in the Summer, and Best Outdoor Event Center.
We are incredibly proud of this success and share it with the entire BID District—because these achievements are the direct result of your investment, collaboration, and commitment to excellence.
Downtown Caldwell continues to build momentum. Multiple long-standing businesses have expanded their downtown footprint, alongside new development and significant investment in the renovation of historic properties. Another milestone worth celebrating is Amano being honored with a James Beard Award, further elevating Caldwell as a destination and strengthening our community’s brand.
One achievement we are especially proud of is the addition of the new double-sided video board on the Indian Creek Plaza stage, which now serves as a downtown digital business directory—providing public visibility and highlighting participating small businesses throughout Caldwell’s BID District.
According to Placer.ai, the BID generated 3.6 million visits from 579,300 visitors, averaging 6.3 visits per guest with an 82-minute dwell time, reflecting a 3.6% year-over-year increase in foot traffic and strong repeat visitation. 375,000 guests visited Indian Creek Plaza for over 20 signature events, movie nights, and third-party programming held on the Plaza and around downtown continued to bolster foot traffic for area businesses.
Caldwell’s Continued Transformation
Building on the success of Indian Creek Plaza, Destination Caldwell—together with the City of Caldwell—has once again engaged nationally recognized downtown development expert Roger Brooks to update the downtown master plan, encompassing approximately 1,200 acres of Central Caldwell.
Potential catalytic projects identified within the plan include:
The Indian Creek Promenade, a transformational greenbelt public space along Indian Creek connecting the Rodeo Grounds through downtown to Whittenberger Park.
A partial public–private partnership for the Caldwell Conference Center, with an estimated $40 million investment funded through auditorium and lodging taxes, naming rights, and private-sector participation.
In addition to these public and catalytic investments, the master plan anticipates more than $400 million in private-sector development within approximately 1,200 acres of Central Caldwell.
Several new districts, including the Stockyard District, Garden District, and Plaza District-will highlight distinct areas of downtown Caldwell, each reflecting the community’s unique history and charming character.
In early 2026, Roger Brooks will continue collaborating with City Council to assess project feasibility and identify the initiatives most compelling to community leadership.
Today, our downtown serves as a 370+ business district incubator, generating millions in economic impact, supporting local entrepreneurs, and drawing national attention as a model for small-city revitalization. More importantly, it is a place where residents and visitors alike gather to connect, celebrate, and build community.
To our investors and steadfast businesses, both new and long-established-thank you!
Your belief in this vision and your continued investment are the foundation of everything we do. Because of you, Destination Caldwell continues to elevate downtown, strengthen our economy, and create meaningful experiences for all.
-Denae Warren
Budget
Listed is the 2025 budget for the appropriation of allocated funds from the BID by Destination Caldwell
BID ASSESSMENTS OVER 5 YEARS (2019-2025)
BID ASSESSMENTS OVER DISTRICT LIFESPAN (2018-2025)
BID Board Minutes | 23’ to Present
2023
2024
2025
2026
High Impact Projects
The City of Caldwell, in partnership with Destination Caldwell, has engaged nationally recognized tourism and downtown development expert Roger Brooks to lead a comprehensive planning effort focused on the future of central Caldwell and its downtown core.
Brooks’ work will guide a long-term vision for more than 1,200 acres in central Caldwell, encompassing downtown, surrounding neighborhoods, commercial districts, public spaces, and key redevelopment corridors. While early discussions considered a smaller study area, the planning boundary was expanded to include areas that present strong development potential and help shape a positive first impression of Caldwell for residents and visitors alike.
This marks Roger Brooks’ return to Caldwell, building on previous engagement and community momentum as a key, a visionary for developing Indian Creek Plaza and downtown action plan. His planning approach emphasizes authentic placemaking, walkable downtowns, locally driven economic development, and tourism strategies that reflect a community’s unique character.
Key concepts under consideration include strengthening Main Street as a pedestrian-oriented destination, expanding specialty retail and dining, supporting hotel and conference facilities, enhancing public spaces and creek-front development, improving parking and transit connectivity, and encouraging upper-story office and residential growth to support a vibrant downtown economy.
Public engagement and stakeholder collaboration will be central to the process, with opportunities for community input throughout the planning effort. Destination Caldwell will update the BID on progress regarding Roger’s plans.
Additional details and engagement opportunities will be shared as the project progresses
Grants
As a non-profit Destination Marketing Organization, Destination Caldwell pursues grants and private funding sources by partnering with family foundations, donors, and state granting organizations such as the Southwest Idaho Travel Association (SWITA). These funding sources are used to assist in marketing our region as a destination and fund high-impact projects that benefit Downtown Caldwell and our region.
FAQ
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The BID is managed by a Board of Directors with no fewer than 9 members. These members represent key stakeholders within the BID, the City of Caldwell, and the community. Each officer shall hold office until their successor has been duly elected and qualified. In the event of a vacancy on the Board of Directors, the President, with the consent of a majority of the remaining directors, shall appoint a successor to fill the vacancy.
When a vacancy on the board exists mid-term, the secretary must receive nominations for new members from present board members two weeks in advance of a board meeting. These nominations shall be sent out to board members with regular board meeting announcements to be voted upon at the next board meeting.
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There are many ways to get involved as a member of the BID. Please feel free to reach out to Destination Caldwell by email at info@destinationcaldwell.com
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The City of Caldwell has an ordinance that requires property owners to clear snow and ice from sidewalks that front their property.
The ordinance also states that snow cannot be piled in a way that blocks travel lanes or sidewalks.
The Parks and Recreation Department has a snow and ice removal plan for city-owned sidewalks, parks and parking lots.
The Caldwell Street Department policy for the priority of plowing Streets:
A. Major streets;
B. Perimeter streets around schools and hospital;
C. School bus routes;
D. Downtown;
E. Airport. The street department focuses on getting into subdivisions to help residents navigate to main roads as a priority.
Destination Caldwell removes snow and ice off the Plaza to keep ice skating operations going and thoroughfares clear. Destination Caldwell does not own commercial equipment nor have the manpower to remove snow from the 380+businesses in the BID.
Clearing snow and ice from the frontage of businesses is the responsibility of the property manager/owner and their tenant. For safety of your guests, a clear path to your storefront door with a sand product is recommended. Please contact your landlord if you are not the property owner with further arrangements to clear snow and ice.
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Downtown BID Trash Responsibility
In the Downtown Business Improvement District (BID), each business is responsible for managing its own trash. Businesses are provided with a key fob that grants access to the shared trash and recycling compactors located at Indian Creek Plaza. The cost for using these compactors is shared among the businesses, with a base rate of $100 per tenant covering both trash and recycling services. Recycling hauls incur no additional charge, while trash hauls are billed monthly based on individual usage. At the end of each month, compactor use is reviewed and hauling costs are allocated proportionally among tenants. Personal responsibility by each business for proper trash disposal is essential to maintaining a clean and welcoming downtown environment. For questions about the key fob or trash compactor access and billing, please contact Corey Turner at Corey@destinationcaldwell.com.
City and DC Support
The City of Caldwell’s Parks and Recreation Department is the lead manager for public trash in downtown spaces and is primarily responsible for maintaining public trash receptacles. To further support cleanliness and upkeep, Destination Caldwell (DC) supplements these efforts by providing a part-time Downtown Ambassador who assists with light trash pickup and downtown appearance. This coordinated effort between the City and DC helps ensure that public areas remain clean, accessible, and attractive. For questions regarding public trash receptacles, please contact Tiffany DeFrance at tdefrance@cityofcaldwell.org.
Our Team
Executive Board Members
DC President: Shawn Maybon // Maybon Law
BID President: Kelli Jenkins // Downtown Property Owner
Treasurer: Esteban Lejardi // Ripley Doorn & Co PLLC
Secretary: Holly Lyons // Columbia Bank
Board Members
Moya Dolsby // Idaho Wine Commission
Nicole Camman // College of Idaho
Dee Sarton // Caldwell Ag Representative
Shyla Larsen // West Valley Medical Center
Jeff Hunsicker // Downtown Property Owner
Brent Oetken // Downtown Business Owner
George Decker // Downtown Business Owner
Ex-Officio
Mayor Eric Phillips // City of Caldwell
Travis Palmer // Caldwell Chamber of Commerce
Destination Caldwell Team
Executive Director: Denae Warren
Operations & Strategic Partnership Manager: Mari Isaac
Marketing
Marketing & Strategic Partnership Manager: Brittan Aebischer
Marketing & Communications Specialist: Krista Albers
Graphic Design/Multi-Media Specialist: Kyle Helgeson
Events
Program and Events Manager: Marci Blandford
Program and Events Assistant Manager: Hannah Woodworth
Program and Events Coordinator: Kourtney McConnell
Program and Events Assistant Cooridnator: Cimarron Morris
Facilities
Facilities Manager: Corey Turner
Facilities Assistant: Andrew Lopez
Facilities Assistant: Dennis Hansen
Facilities Assistant: Don Puckett
Facilities Assistant: Ethan Davis
Facilities Assistant: Javier Manzanares
Facilities Assistant: Tanner Gaona
Facilities Assistant: Todd Foy
Facilities Assistant: Tyler Charters
Facilities Custodian: Will Shuey
Downtown Ambassadors
Downtown Ambassador: Gene Heckenberg
Downtown Ambassador: Cassius Warren
Downtown Ambassador: Ronald Eggleston
